Retailers catering strictly to the middle class are losing ground fast. Smurfit Westrock VP of Insights Leon Nichols explains how to merchandise for a divided consumer base.
Walking the newest Northwest Arkansas retail formats reveals a distinct strategy shift. Big-box stores now demand a dual approach to capture the K-shaped economy, balancing high-end challenger brands alongside aggressive opening price points. We unpack the operational demands of side-counter modulars and how private labels are claiming prime real estate to co-market within the retailer's ecosystem.
For consumer goods operators fighting for shelf space, this walkthrough provides exact tactics to maintain brand visibility. Subscribe and share this episode with a category manager navigating changing modulars. Which department's visual upgrade has forced the biggest change in your packaging strategy?
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