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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

Ep. 151 - Win at Walmart: Strategy Over Empty Motion

Ep. 151 - Win at Walmart: Strategy Over Empty Motion

Discover what it really takes to grow emerging and challenger CPG brands in the Walmart and Sam’s Club ecosystem. Paradox Retail CEO Allisha Watkins joins us to break down retail media, shopper personas, and the foundational strategy required to scale velocity without wasting spend.

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