Walmart’s Grocery Strength Hinges on Value Proposition and Omnichannel Growth
Walmart’s grocery resilience in 2026 stems from its value pricing and strong omnichannel presence, keeping the segment central to overall retail momentum.
Beauty Industry in 2026: Efficacy, Ecommerce, and Evolving Consumer Habits
In 2026, beauty retail is defined by ecommerce acceleration, income-driven spending patterns, and rising demand for effective, results-driven products.
2025 Was the Year of Protein
Retail Brew reports that protein became a dominant driver in 2025 retail trends, with widespread consumer demand reshaping product innovation and in‑store merchandising.
Walmart, Meta & Omnicom Forge Data‑Driven Influencer Matching Strategy
Walmart, Meta, and Omnicom are launching a data‑linked influencer matching initiative that uses purchase behavior and creator analytics to drive measurable retail media sales.
CES 2026 Opens in Las Vegas Amid $565B Tech Spending Forecast
CES 2026 launches in Las Vegas as the CTA forecasts U.S. consumer tech spending will reach $565 billion, driven by AI, sustainability, and omnichannel retail innovations.
Retail Experts: Curation, Retail Media, and Sustainability to Shape 2026
In 2026, sustainability, curated experiences, and hybrid retail media strategies will be essential for retailers navigating evolving shopper expectations.
Selena Gomez Brings Rare Beauty to Ulta Stores and Online
Selena Gomez’s Rare Beauty expands into Ulta Beauty stores and online in February 2026 with exclusive product kits and a new charitable campaign.
The Creator is the New Digital Shelf: Rethinking Retail Influence
Creator-led video content is now a critical driver of ecommerce sales, transforming how brands plan, fund, and measure retail growth.
Ep. 133 - Trust, Data, and the AI Shelf War
How AI agents are reshaping retail and the digital shelf. Learn what brands need to win at Walmart as bots browse and buy, why trust and clean product data matter, and how generative engine optimization, structured content, and AI monitoring drive recommendations.
From Barbie to McDonald's: Brands That Win with Nostalgia
From Barbie to billboards, nostalgia and traditional media still deliver emotional ROI—if brands use them authentically.
Live Shopping in 2025: Where Story, Tech, and Conversion Meet
Live shopping is surging, but U.S. brands must reduce friction and elevate storytelling to unlock its full potential in 2025.
Ep. 7 - How Creator Commerce Works
Creators now power the digital shelf. PartnrUp CEO Jessica Thorpe explains how UGC, automation, and affiliate links drive measurable lift on Amazon and Walmart, boosting PDP conversion and connecting social reach to real sales.
Ep. 9 - When Ads Tap the Heartstrings
How nostalgia marketing builds emotional brand loyalty. Sarah Gillmer breaks down when heritage works, why traditional media still wins, and how brands blend analog trust with digital precision. Insights on pop culture, media mix strategy, and modern advertising.
Stores Aren’t Dead. They’re Evolving
Digital shapes the shopping journey but stores still win the moment of purchase. This episode uses fresh data to explain why blended retail works, from social discovery and mobile research to BOPIS, curbside, and in store experiences that drive trust and conversion.
The End of Easy Amazon Money
Amazon is rewarding systems over stunts. This episode breaks down Marketplace Pulse data showing rising GMV, fewer sellers, and more million dollar brands. Learn why disciplined operations, analytics, and patience now define success on Amazon.
Extra Vibes: Live Shopping In 2025
Live shopping is growing fast but unevenly. This episode breaks down why China leads, where US platforms like TikTok Shop and Amazon Live win or fail, and how story led streams, creator hosts, and frictionless checkout drive real conversion in 2025.