Bold Before It Was Obvious
Digital media pioneer Adriana Cage explains how brands are becoming their own media channels, unpacking omnichannel convergence, the tension between automation and trust, and how to turn storytelling into trackable sales.
Why Local Media Matters More Than Advertisers Realize
Mat Costa breaks down how legacy newspapers evolved into modern targeted ad agencies, unpacking programmatic supply chain fees, branded content strategy, and the legal battles publishers face against AI scraping their data.
Ep. 27 - Retail Media Vibes: One Year Later
Brad Godwin, Jessica Hendrix, and Tom Breeden mark one year by breaking down artificial scarcity, AI's role in shopping, and how leaders can retain top talent while deploying generative tools without losing the human touch.
Every Product Page Needs a Director - Part 2: Framing, AI, and the Media Plan Gap
Tyler Roston of Saatchi and Saatchi X explains why product pages need directorial intent, breaking down framing, lighting, and AI prompting techniques that turn media clicks into conversions on the digital shelf.
Every Product Page Needs a Director - Part 1: Words Get You Found, Images Get You Converted
Tyler Roston of Saatchi and Saatchi X breaks down why product pages need directorial vision, not just checklists, covering mobile optimized images, SKU prioritization, and visual storytelling that overcomes shopper hesitation.
More Data, Better Decisions? Not Automatically
Laura Weiderhaft of Crisp breaks down how brands can stop drowning in retail media data, sharing the OMG promotion framework and practical strategies for using AI to automate reporting and build scalable intelligence.
The Most Underutilized Channel in Retail Media
SiriusXM's Adam Ross joins Retail Media Vibes to reveal why digital audio remains underused in retail media, and how brands can leverage streaming, podcasts, and AI driven creative to boost conversions and measurable sales lift.
What Brands Need to Know About Sparky, AEO, and GEO
The rapid shift toward AI search is causing anxiety for brands. Blake Taylor of AdFury.ai breaks down the mechanics of Walmart’s Sparky and explains how brands can optimize product pages, leverage back end attributes, and adapt to agentic shopping to win in conversational commerce.
Ep. 21 - The Club Channel Mindset
Treating warehouse clubs like standard retail drains marketing budgets. Discover the reality of winning at Sam’s Club and scaling creative production. Learn how to leverage first party member data, maximize physical sampling, and use AI strategically without losing human judgment.
Ep. 20 - Recap Vibes: Exploring Shopper Psychology
Discover the reality of the retail media landscape and agentic commerce. Learn how automated tech, data cleanliness, and consumer psychology impact business outcomes, and get a tactical blueprint to optimize your digital shelf, protect brand loyalty, and build internal team agility.
Ep . 19 - Breaking the Rules: How Challenger Brands Can Win at Big Retail
Downtime is a profit leak in retail. Paradox Retail CEO Allisha Watkins breaks down how emerging brands can disrupt the status quo, win shelf space at giants like Walmart and Costco, overcome margin pressures, and navigate the operational friction of digital shelf labels.
Ep. 18 - Retail Media Talent: Why the Pipeline is Breaking
Explore the talent bottleneck in retail media and the rise of Walmazon with Wes. This episode covers why humility and store floor experience outperform AI automation plus the tactical necessity of clear summarization in a fast moving industry. Learn why managers must train their replacements.
Ep. 17 - AI Readiness Overcomes Entry-Level Fear
Recorded live at Heroes Coffee, this episode features leaders from Nestlé, Mars United, and the University of Arkansas. Learn how to navigate the AI-driven job market through emotional intelligence, relationship building, and professional polish. Discover how to stand out in retail commerce.
Ep. 16 - Human Connection: Why Relationships Drive Media Success
Explore the future of retail media and AI live from Rogers, Arkansas. We discuss Samsung’s smart fridge ads, Walmart’s agentic shopping shift, and why AI should be a career amplifier, not a black box. Learn why curiosity and data storytelling are the new fundamentals for retail media teams.
Ep. 15 - Scraping Explained: Data Secrets for E-Commerce with Blake Taylor
Blake Taylor joins the show to break down the shift from simple e-commerce to engineered retail commerce. Learn how content feeds AI discovery and why first party data is reshaping Walmart Connect strategy. Discover the transition to agentic shopping plus the true cost of the digital shelf tax.
Ep. 14 - Recap Vibes: AI Influencers, Shopper Psychology, and Retail Media Strategy
Industry experts share how to master retail media through AI influencers and omnichannel strategies. Learn to blend social creative with physical store placements and use nostalgia marketing to win the attention economy. Align your teams to turn silos into a high velocity growth engine.