Once Upon a Farm, the children’s organic food brand co-founded by actress Jennifer Garner, is targeting a $764.4 million initial public offering (IPO), according to a Reuters report. The move positions the fast-growing consumer brand to capitalize on renewed investor interest in health-conscious, parent-driven categories.
The company, known for its fresh, cold-pressed baby foods and snacks, has built strong traction in natural and conventional grocery channels, as well as through direct-to-consumer sales. Garner, who serves as Chief Brand Officer, has been instrumental in raising the brand’s visibility and social impact profile, helping Once Upon a Farm expand its footprint in the highly competitive children’s nutrition market.
The IPO filing comes amid broader optimism for a rebound in U.S. consumer IPOs in 2026, as capital markets show signs of stabilizing after a two-year lull. Analysts suggest that mission-driven, better-for-you food brands like Once Upon a Farm are particularly well-positioned to attract investor attention as shoppers continue prioritizing clean labels and wellness for young families.
If successful, the IPO could fuel expansion into new categories, retail partnerships, and international markets—further elevating the brand’s presence in the organic food landscape.
More about IPO:
Staff Report
Dan Craft
