Data reveals a fascinating paradox
What's really working in digital marketing for retailers today?
In this episode, Scott Benedict dives into surprising findings from Listrack's annual cross-channel benchmarking report that challenges conventional wisdom about effective marketing tactics.
Scott Benedict explains how retail is shifting from passive personalization to proactive prediction, breaking down how anticipating household purchase rhythms reshapes inventory planning, retail media, and AI agent discoverability.
Scott Benedict explains why ecommerce teams should stop testing random tweaks and focus on real customer friction points, using journey maps, session replays, and heatmaps to turn failed hypotheses into lasting revenue gains.
Scott Benedict breaks down how retail AI will shape holiday 2026, showing why backend decision making and localized inventory allocation matter more than autonomous buying, with merchants still firmly in the driver's seat.
Scott Benedict explains why intelligent enterprises must orchestrate data across every business unit rather than stacking software, breaking down clean data, automation guardrails, and where human judgment still matters.
Wes Ryan, Alicia Watkins, and four other operators revisit what drives retail media performance, from club channel messaging and measurement frameworks to treating AI as a process engineer as it absorbs entry level roles.
Former Walmart VP Deanah Baker draws on 30 years in apparel to explain how brands survive mid tier retail compression, balancing steady basics with nimble fashion testing, compressing production cycles, and moving from DTC to wholesale.
Dr. Matt Waller and Daniel "Mr. Supply Chain" Stanton unpack vendor trust blind spots, high-tech tracking, gray markets, and supply chain resilience.
Explore how retail CX strategist Chuck Palmer and Scott Benedict discuss retail customer psychology, self-checkout friction, and store layout design.