Data reveals a fascinating paradox
What's really working in digital marketing for retailers today?
In this episode, Scott Benedict dives into surprising findings from Listrack's annual cross-channel benchmarking report that challenges conventional wisdom about effective marketing tactics.
Master the era of peak ambiguity in retail. Scott Benedict breaks down Forrester Research on economic volatility, discovery disruption across social commerce, and the realistic role of AI in 2026. Learn why adaptability and high quality product data are the new essentials for retail success.
Scott Benedict breaks down why out of stock is the biggest threat to digital retail. Discover how stockouts damage organic search rankings, drain ad spend, and hurt algorithmic trust. Learn to treat inventory as a visibility engine while coordinating supply chain and marketing for success.
Your next shopper may not be a person but an AI agent. Learn why Answer Engine Optimization and structured data are the new essentials for retail search. Discover how to treat product detail pages like infrastructure so generative AI can trust and recommend your brand to the modern consumer.
Stop treating your product detail page like a mini brand campaign and start engineering it for performance. Learn how image completeness and keyword precision drive organic ranking plus conversion. Discover why PDP structure is the ultimate signal for AI search and retail media efficiency.
Master the era of peak ambiguity in retail. Scott Benedict breaks down Forrester Research on economic volatility, discovery disruption across social commerce, and the realistic role of AI in 2026. Learn why adaptability and high quality product data are the new essentials for retail success.
Explore the future of retail media and AI live from Rogers, Arkansas. We discuss Samsung’s smart fridge ads, Walmart’s agentic shopping shift, and why AI should be a career amplifier, not a black box. Learn why curiosity and data storytelling are the new fundamentals for retail media teams.
As Walmart surpasses a trillion-dollar valuation, leadership transitions at Kroger and Target signal a strategic move toward AI-driven omnichannel operations and store-level service excellence.
Ford Motor Company has issued a significant safety recall affecting over 422,000 vehicles due to potential windshield wiper motor failures that could impact driver visibility.