Protect Your Brand: Know Your Caller Reputation
Unidentified and spoofed calls are increasingly hurting brand reputation and call answer rates—marketers and contact‑center leaders must act now.
Modern Measurement Meltdown: Why Legacy Models Fail
Marketing leaders face a measurement meltdown as legacy models collapse under modern complexity—here’s how to rebuild toward a dynamic, AI‑ready system.
IEA Projects Oil Demand Growth Through 2050
The International Energy Agency (IEA) has revived a scenario projecting global oil demand growth through 2050 — a significant shift in outlook that may ripple throughout supply‑chain, logistics and omnichannel retail strategies.
Creating Smarter Business with AI and Quantum
In a live episode of Smart Talks with IBM, Malcolm Gladwell and Arvind Krishna explore how AI and quantum computing are reshaping enterprise strategy.
B2B Marketers Shift to Growth in 2026: Strategies & Priorities
B2B marketing leaders are embracing growth in 2026—boosting budgets for programs, talent and technology while focusing on search visibility and hybrid execution models to thrive in an omnichannel world.
GenAI Is Redefining SEO: The Rise of AI Overviews in Search
Generative AI is redirecting the SEO equation: as “AI Overviews” become common in search results, omnichannel brands must invest in structured data, narrative control and multi‑touchpoint presence—not just clicks.
Meta Earned Billions From Scam Ads Despite Oversight Failures
Internal documents reviewed by Reuters show Meta may have earned up to 10 % of its revenue in 2024 from scam and banned ads, revealing major brand‑safety risks in its advertising ecosystem.
Mastering Gift Guide PR: A Brand’s Roadmap to Editorial Placement
Brands that start early, match their product to the right outlet, and offer affiliate‑ready availability have the best shot at gift‑guide placement—and in today’s omnichannel world, that coverage signals demand, trust and readiness across all channels.
DoorDash Leads 2025 as Fastest‑Growing Brand in America
DoorDash surged ahead as the U.S.’s fastest‑growing brand in 2025, thanks to its expansion beyond food delivery into local commerce and its strong gains among middle‑income households and older demographics.
UGA & MRII Launch New “Principles Express” Bundles for Market‑Research Pros
The University of Georgia and MRII now offer area‑specific “Principles Express” course bundles to help insights professionals rapidly gain specialised market‑research skills—ideal for today’s omnichannel retail challenges.
How User‑Generated Content Strengthens Omnichannel Brand Strategy
User‑generated content is a powerful tool for omnichannel brands—building authenticity, social proof and community across all customer touchpoints.
Why Segmentation Must Power Strategy, Not Just Messaging
Segmentation driven by commercial use‑cases, future‑focused markets and embedded behaviours is the strategic lever omnichannel brands need—not just a messaging tool.
SEO on TikTok: A Game Changer for Brand Visibility
With TikTok evolving into a search engine for younger shoppers, brands must adopt optimized hashtags, engaging content and consistent posts to secure visibility and drive omnichannel growth.
How to Thrive Amid 3,700+ U.S. Store Closures in 2025
As over 3,700 stores shutter nationwide, retailers and suppliers must act now to transform physical locations into omnichannel performance hubs.
2025 Holiday Sales to Exceed $1 Trillion, NRF Predicts
U.S. holiday retail sales are projected to cross $1 trillion for the first time, signaling steady consumer demand and a crucial test for omnichannel strategy execution.
Ep. 3 – Your Store Is the Strategy
Friction kills retail growth, and fixing it starts in the aisles. Learn from strategist DeAnn Campbell how small design and data shifts turn stores into profit engines. Discover how AI, layout, and culture upgrades can lift loyalty, sales, and engagement across every channel.