The Digital Front Door Series: Part 2
Unlock the keys to revolutionary sales growth with Scott Benedict and Toby Willse, Senior Director of Retail Media at Flywheel Digital. Get ready to navigate the digital aisles of retail media, where Toby shares his expert insights on how first-party data and precise targeting are reshaping the shopping experience. Experience a strategic deep dive into the evolution of marketing as it intertwines with retail technology, and learn how connecting advertising investments to sales outcomes is transforming the traditional marketing funnel.
Witness the behind-the-scenes of retail powerhouses like Walmart and Target as Scott and Toby explore the latest in checkout advertisements and digital billboard strategies that link back to sales metrics. Scott also shares pearls of wisdom for suppliers, offering strategies to calibrate retail media spends that align with consumer behavior in various retail formats. The nuanced differences between wholesale clubs and regular retailers will no longer be a mystery as they discuss the intricacies of on-site and off-site campaign effectiveness.
As their conversation culminates, Scott and Toby dissect how to optimize retail media investments and why non-branded search terms are your secret weapon for product visibility. They also scrutinize Walmart's bold move into the advertising sphere with the acquisition of Vizio, forecasting the potential for a personalized shopping universe that could give Amazon's Fire TV a run for its money. Tune in and be part of this game-changing dialogue that could revolutionize your perspective on retail media and advertising.
FROM DBB: We drop short clips from the podcast conversation on our LinkedIn page each week. Follow us there for previews and quick hits on a variety of omnichannel topics.
Ep. 39 - Navigating the Revolution of Retail Media & Advertising - with Scott Benedict & Toby Willse
Unlock the keys to revolutionary sales growth with Scott Benedict and Toby Willse, Senior Director of Retail Media at Flywheel Digital
Related
Ep. 21 - Data Over Story: How Purpose-Driven Brands Win Big Retail
Bryan Welch of the Consumer Impact Summit breaks down how CPG founders can balance mission driven values with the operational, pricing, and supply chain demands required to scale into national retail distribution.
Ep. 20 - Omnichannel Retail, Global Perspectives, and the Future of Customer Experience
Luxury shoppers think in moments, not channels. Discover how premium brands blend human connection with modern tech like AR, VR, and AI agents to master omnichannel retail and maintain brand trust, featuring insights from retail strategist Elisabetta Borghi.
Ep. 19 - Change Leadership vs. Management: The Retail Transformation Gap
Retail's AI bottleneck isn't the technology, it is a failure in leadership alignment. Scott Benedict and Jennifer Selby Long break down the human frameworks, change leadership, and cross functional collaboration needed to turn expensive tech stacks into actual business impact.
Ep. 18 - Retail Supplier Secrets: Building World-Class Teams
Build a world-class supplier team to win with Walmart and Sam’s Club. Industry leaders Denise Natishan and Todd Matherly share how to master retail media, use data-driven storytelling, and combine technical fluency with emotional intelligence for ultimate retail success.
Latest
Mastering Leadership: Moving Beyond the Functional Expert Trap
As AI and automation absorb routine technical analysis, leadership value is rapidly shifting from functional expertise to dynamic, human-centered skills.
Cyclospora Outbreak Exposes U.S. Food Safety, Supply Chain Fragility
A widespread cyclosporiasis outbreak reveals critical vulnerabilities in U.S. food safety systems, highlighting challenges for supply chain resilience and public health funding.
Electric Low-Speed Vehicles Reshape U.S. Retail Mobility Landscape
Amid rising affordability concerns, electric low-speed vehicles (LSVs) are rapidly emerging, signaling a significant shift in micromobility and omnichannel retail transportation in the U.S.
Ep. 158: Unlearning Expertise: How to Ask the Right Questions
Rachel Heisten and Alissa Owsley of Life Work Talent explain how leaders can escape the functional expert trap, shifting from fixed headcount toward dynamic skills and curiosity to build teams ready for an AI driven future.