The Digital Front Door Series: Part 2
Unlock the keys to revolutionary sales growth with Scott Benedict and Toby Willse, Senior Director of Retail Media at Flywheel Digital. Get ready to navigate the digital aisles of retail media, where Toby shares his expert insights on how first-party data and precise targeting are reshaping the shopping experience. Experience a strategic deep dive into the evolution of marketing as it intertwines with retail technology, and learn how connecting advertising investments to sales outcomes is transforming the traditional marketing funnel.
Witness the behind-the-scenes of retail powerhouses like Walmart and Target as Scott and Toby explore the latest in checkout advertisements and digital billboard strategies that link back to sales metrics. Scott also shares pearls of wisdom for suppliers, offering strategies to calibrate retail media spends that align with consumer behavior in various retail formats. The nuanced differences between wholesale clubs and regular retailers will no longer be a mystery as they discuss the intricacies of on-site and off-site campaign effectiveness.
As their conversation culminates, Scott and Toby dissect how to optimize retail media investments and why non-branded search terms are your secret weapon for product visibility. They also scrutinize Walmart's bold move into the advertising sphere with the acquisition of Vizio, forecasting the potential for a personalized shopping universe that could give Amazon's Fire TV a run for its money. Tune in and be part of this game-changing dialogue that could revolutionize your perspective on retail media and advertising.
FROM DBB: We drop short clips from the podcast conversation on our LinkedIn page each week. Follow us there for previews and quick hits on a variety of omnichannel topics.
Ep. 39 - Navigating the Revolution of Retail Media & Advertising - with Scott Benedict & Toby Willse
Unlock the keys to revolutionary sales growth with Scott Benedict and Toby Willse, Senior Director of Retail Media at Flywheel Digital
Related
Ep. 23: The AI Implementation Gap: Why Retail Transformation Is More About Leadership Than Technology
Sagi Eckhaus of iCape explains how video analytics turns standard CCTV into operational intelligence, helping brick and mortar retailers diagnose conversion drops and checkout bottlenecks that guesswork alone can't fix.
Beyond Packaging: Building Brands for the Digital Front Door
John Ferrate of EOSpace breaks down how brands can engineer packaging and messaging that adapts across digital and physical touchpoints, revealing the psychology of shelf discovery and what makes retailers say yes.
Ep. 21 - Data Over Story: How Purpose-Driven Brands Win Big Retail
Bryan Welch of the Consumer Impact Summit breaks down how CPG founders can balance mission driven values with the operational, pricing, and supply chain demands required to scale into national retail distribution.
Ep. 20 - Omnichannel Retail, Global Perspectives, and the Future of Customer Experience
Luxury shoppers think in moments, not channels. Discover how premium brands blend human connection with modern tech like AR, VR, and AI agents to master omnichannel retail and maintain brand trust, featuring insights from retail strategist Elisabetta Borghi.
Latest
Ep. 164 - From the Vault: What Executives Learn from Sam Walton
Former Walmart SVP Sam Dunn shares operational lessons from working under Sam and Rob Walton, breaking down the costly Hypermart rollout and how leadership stabilized profits after a shattered 99 quarter growth streak.
Target’s Comeback Is a Reminder That Merchandising Still Matters
Scott Benedict breaks down how Target's return to core merchandising and faster assortment refresh cycles is driving traffic, showing why sourcing emerging brands often beats big marketing when demand stalls.
Ep. 27 - Retail Media Vibes: One Year Later
Brad Godwin, Jessica Hendrix, and Tom Breeden mark one year by breaking down artificial scarcity, AI's role in shopping, and how leaders can retain top talent while deploying generative tools without losing the human touch.
Ep. 6 - Warehouse Wars: Costco, BJs, and Sam's Club
Retail veteran Walter Holbrook breaks down Q2 earnings, revealing how out of stock issues cost the industry $1.4 trillion annually and why disciplined floor execution, not remodels or tech gimmicks, actually drives sales.