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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

44% of your Retail Media Budget is Probably Wasted

44% of your Retail Media Budget is Probably Wasted

Stop wasting ad spend on unoptimized product pages. Learn why 44 percent of paid traffic lands on weak PDPs and how a three-legged stool of operations, content, and ads can boost ROAS by 29 percent. Audit your digital shelf and align teams to turn retail media into a true growth multiplier.

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Community Engagement Driving UK High Street Revival

Community Engagement Driving UK High Street Revival

The UK high street is evolving beyond retail, embracing community engagement and multifunctional spaces to combat store closures and declining footfall. This article explores how partnerships and local involvement are key to revitalizing town centers.

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