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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

Ep. 138 - Winning Retail Media with AI | DBB Event Recap

Ep. 138 - Winning Retail Media with AI | DBB Event Recap

AI is transforming retail marketing by turning messy data into connected brand experiences across search, stores, and digital channels. Leaders from Google and Hershey share how agentic systems personalize creative, speed planning, and keep messaging consistent wherever shoppers engage.

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