Bentonville, Arkansas has become an unexpected hub for global supply chain innovation. At the Plug and Play event downtown, innovators, corporate leaders, and venture capitalists gather to tackle some of the industry's most pressing challenges.
Josh Saffran opens by explaining how Plug and Play connects corporations facing supply chain challenges with startups offering innovative solutions. With 400 attendees and keynote speaker Shelley Simpson of JB Hunt, the atmosphere buzzes with possibility as entrepreneurs and industry giants share a single space.
The conversations throughout the day reveal a common thread - artificial intelligence is transforming supply chain from warehouse floors to corporate boardrooms.
We meet Devin Bhushan from Squint AI, whose technology lets companies record factory operations on video and automatically generate step-by-step guides with augmented reality assistance.
Kate Powell shares how Tyson Ventures is seeking AI innovations through their annual Demo Day competition, while international investor Meir from Maniv VC hunts for entrepreneurs with fresh approaches to breaking into fragmented markets.
Perhaps most memorably, supply chain expert Dr. Matt Waller describes his "Supply Chain Hot Wings Challenge," where executives from JB Hunt and Tyson Foods answer technical questions while consuming increasingly spicy chicken wings. As he puts it, both supply chain management and hot wings "require strategy, resilience, and a willingness to cry in front of other people."
Despite the technological focus, every speaker emphasizes the continued importance of human expertise.
Alex Rhodeen from Georgia Tech's ATDC reminds us that while AI brings tremendous value, "supply chains are still going to be human-dependent." The future isn't about replacement but enhancement - making complex jobs easier through thoughtful innovation.
Dive into these back-to-back snippet interviews with attendees, and enjoy this special on-site bonus epsiode from DBB and the Plug and Play crew!

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