Ever wondered what happens to all that valuable customer data when your audience interacts with your brand on TikTok or Instagram? It disappears into the social giants' algorithms, leaving you paying more for less engagement and limited insights.
This is exactly the problem Rahul Sheth set out to solve with Genuin, a revolutionary platform that gives brands their own white-label social media experience.
Drawing from his impressive background spanning multiple successful tech ventures—DigitalOcean, SoCure, and Carbine—Rahul has created technology that allows any brand to integrate a TikTok-like vertical video feed directly into their website or mobile app.
The results are striking: users spend an additional 16.4 minutes engaged with brands' content, all while the companies collect valuable first-party data about their customers' preferences and behaviors.
The beauty of Genuin's approach lies in its ability to keep the entire customer journey within the brand's ecosystem. Rather than sending potential customers off to research products on Google or watch reviews on YouTube, brands can now host all this discovery content in-house.
For retailers like Walmart or consumer brands like Nike, this means deeper connections with customers, more personalized experiences, and ultimately, better conversion rates.
As Rahul explains, "We are transforming the cost into revenue" by giving brands unlimited inventory for video content that would otherwise be pushed to external platforms.
Looking toward the future, Genuin aims to democratize social media by creating a network effect across hundreds of brands, allowing them to share audiences in relevant, targeted ways.
Whether you're a massive retailer or a startup launching your first product, Genuin's platform offers something revolutionary: control over your audience and ownership of your customer relationships in a world where both have become increasingly rare.
Want to learn more about regaining control of your brand's digital presence? Visit megenuine.com or connect with Rahul directly on LinkedIn to discover how your company can build its own social media experience.
