Baby Boomers Embrace Digital Platforms
Older shoppers redefining influencer marketing approaches
Marketing
Dive into the future of retail merchandising with Doing Business in Bentonville. Explore global developments in private brands, store formats, seasonal retail strategies, and digital disruption. From Amazon's auto sales venture to the rise of off-price retailers, our Merchandising section delivers data-driven insights on how brands are reshaping product presentation and consumer engagement worldwide.
Ep. 98 - Every Brand Deserves Its Day: How Data and AI Are Democratizing Digital Marketing
The digital marketing landscape has transformed dramatically, with brands pivoting from traditional tactics to sophisticated digital strategies across platforms like email, social media, search, and retail media. But how can brands—especially smaller ones—effectively navigate this complex ecosystem without massive budgets or specialized teams? Shaun Brown, founder and CEO
Hybrid Shoppers: Walmart, Amazon Chase Dual Users
Dual subscribers seen as particularly valuable
Private Label Outperformance: A Sustained Market Shift
Retailers leaning into house-brand investments
Can the U.S. Reshore Its Apparel Industry?
A deep dive into possibilities, challenges, and trade tensions
Luxury Retail Faces Reckoning as Brand Loyalty Declines
Digital, mergers, economics impacting customer retention
Ep. 95 - Gen Alpha: Retail's Digital Native Future
Breaking down the preferences and power of younger consumers
Omnichannel Insights: Rethinking Retail Media Content Through the Lens of Supply Chain
Commentary from BV Viveiros of AdFury
Joann Comes Unglued: Arts and Crafts Market in Flux
Walmart, Amazon compete with Hobby Lobby, other specialty chains for Joann's market share
Outdoor Brands, Retailers Collaborate to Expand Reach
Tractor Supply teams up with Field & Stream
Ascendance of Private Label Brands: Trends, Drivers, and Impacts
Retailers expand, tailor house brand offerings
