Suppliers big in stores often leave money and leverage on the table online. We break down how established 1P brands can use Walmart Marketplace to control pricing, run fast promotions, send external traffic, and unlock data that transforms both ecommerce results and in-store conversations. The goal isn’t just incremental revenue; it’s a stronger, more defensible Walmart business across channels.
We start by mapping the real differences between 1P and 3P: owning retail and margin, planning a promo calendar around Flash Deals and seasonality, and choosing fulfillment that boosts conversion, especially through WFS. Then we dig into the marketplace levers that move the needle, strike-throughs, category takeovers, Google SEM routed into your PDPs, and Creator Boost for performance-driven influencer reach. Each lever feeds rank signals and share of voice, creating compounding impact when layered with Walmart Connect.
Data is the unlock most suppliers miss. Listing Quality Score ties your ship speed and in-stock rate to discoverability and badges, while sales rank and funnel metrics spotlight where traffic drops off. With that insight, you can decide whether to variate onto your winning 1P page for instant velocity or publish standalone listings to capture more search real estate. We also cover how to reclaim brand control from resellers, fill pickup-and-delivery shipping gaps, and when DSV suppliers should shift to 3P for speed.
Our award-winning case study shows the playbook in action: Walmart-exclusive SKUs, Walmart-specific content, disciplined investment in ads and promos, and expansion into Canada and Mexico. The result was 250 percent year-over-year growth and $10M in year two, plus better line reviews and stronger merchant trust.
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