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Merchandising

Explore expert analysis on today’s merchandising world at Doing Business in Bentonville. Dive into trends like artificial intelligence in retail strategies, evolving store formats, private brand innovation, and omnichannel execution. Gain insights into how consumer behavior, technology, and market shifts are reshaping product placement and category performance across the retail landscape.

Ep. 7 - How Creator Commerce Works

Ep. 7 - How Creator Commerce Works

Creators now power the digital shelf. PartnrUp CEO Jessica Thorpe explains how UGC, automation, and affiliate links drive measurable lift on Amazon and Walmart, boosting PDP conversion and connecting social reach to real sales.

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Stores Aren’t Dead. They’re Evolving

Stores Aren’t Dead. They’re Evolving

Digital shapes the shopping journey but stores still win the moment of purchase. This episode uses fresh data to explain why blended retail works, from social discovery and mobile research to BOPIS, curbside, and in store experiences that drive trust and conversion.

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Extra Vibes: Live Shopping In 2025

Extra Vibes: Live Shopping In 2025

Live shopping is growing fast but unevenly. This episode breaks down why China leads, where US platforms like TikTok Shop and Amazon Live win or fail, and how story led streams, creator hosts, and frictionless checkout drive real conversion in 2025.

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Ep. 8 - Secondhand Is the New Mainstream

Ep. 8 - Secondhand Is the New Mainstream

Brand strategist Erin Campbell on winning attention through meaning not tactics. We explore resale culture, trust and second lives, plus the analog comeback from vinyl to LEGO. A sharp guide to building brands with connection, calm, and lasting value.

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