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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

Two people in coats and scarves walk arm-in-arm on a city street, carrying shopping bags. The scene conveys a cozy, autumn shopping vibe.

Boost Your BFCM Strategy This Year

Discover how to prepare your brand for a successful Black Friday Cyber Monday season, focusing on consumer behavior, the importance of AI, and omnichannel marketing strategies.

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