Walmart is evolving from a basics-driven apparel retailer into a style-forward fashion contender, leveraging strategic brand development, design talent, and tech upgrades to compete for younger, trend-focused shoppers.
Walmart’s $30B fashion transformation is no accident. Deanah Baker shares how bold moves like a “SKU diet,” RFID tech, and NY design teams reshaped the retail giant’s apparel game. Can Walmart win over fashion shoppers? Tune in for insider insights.
Scott Benedict breaks down Profitero's 2025 Digitally Influenced Shopper Report, revealing how digital now sways three times more purchases than e-commerce sales alone and urging brands to treat the digital shelf as retail's new front door.
64% of retail buys are shaped by digital, but most brands still treat it like a side channel. Profitero’s 2025 report reveals why your digital shelf is now the front door to sales. Learn what it takes to win shoppers in a digitally influenced world. Listen now.
Discover how CMO Erica Jolly Brookes uses AI to transform onboarding, accelerate insight, and drive revenue-focused marketing strategies in today’s fast-paced landscape.
As retail media matures into a dynamic blend of data-driven precision and creative engagement, brands are discovering new ways to influence the consumer journey across digital, physical, and cultural touchpoints.
AI dramatically compressing timelines, revolutionizing customer understandings.
Retailers like Walmart Connect are turning Cannes Lions into a crucial platform for retail media growth, forging omnichannel partnerships and showcasing closed-loop advertising solutions.
Retail media is entering the living room as Walmart and Amazon take radically different approaches to turning smart TVs into shoppable storefronts, signaling a seismic shift in how and where consumers make purchase decisions.
U.S.-based brands often rely on global supply chains for essential components
Retail giant pushes expansion of sites, many formerly operated by agreement with Murphy Oil
Broader alcohol market also in flux
Retailers positioning as primary destination for former Joann customers
Despite pressures, back-to-school spending expected to show resilience
Traditional open coupons focus on reach, while loyalty discounts focus on retention and personalization