Retail Media Finds New Shelf Space in Grocery
Retail media is transforming the grocery aisle into a digital-first discovery and conversion channel for food and beverage brands.
Seasonal Strategy Shifts: Rethinking Retail Calendars in Real-Time
Retailers like Walmart are rewriting seasonal strategy with agile, data-driven calendars tailored to real-time consumer demand.
The TikTok Effect: Short-Form Video’s Disruptive Impact on Retail Strategy
TikTok is reshaping shopper marketing by turning short-form video into a powerful driver of omnichannel retail conversion.
How Walmart Is Reshaping Its Fashion Future And Why It Might Finally Stick
Walmart is evolving from a basics-driven apparel retailer into a style-forward fashion contender, leveraging strategic brand development, design talent, and tech upgrades to compete for younger, trend-focused shoppers.
Ep. 109 - Fashion Forward: Walmart's Apparel Evolution
Walmart’s $30B fashion transformation is no accident. Deanah Baker shares how bold moves like a “SKU diet,” RFID tech, and NY design teams reshaped the retail giant’s apparel game. Can Walmart win over fashion shoppers? Tune in for insider insights.
The Front Door Has Moved — Are You Still Knocking on the Side?
Scott Benedict breaks down Profitero's 2025 Digitally Influenced Shopper Report, revealing how digital now sways three times more purchases than e-commerce sales alone and urging brands to treat the digital shelf as retail's new front door.
Why Your Brand's Digital Experience Matters More Than You Think
64% of retail buys are shaped by digital, but most brands still treat it like a side channel. Profitero’s 2025 report reveals why your digital shelf is now the front door to sales. Learn what it takes to win shoppers in a digitally influenced world. Listen now.
From Zero to Insight: How AI Is Redefining the First 90 Days for Marketers
Discover how CMO Erica Jolly Brookes uses AI to transform onboarding, accelerate insight, and drive revenue-focused marketing strategies in today’s fast-paced landscape.
From Cannes to Commerce: Retail Media's Growing Influence
As retail media matures into a dynamic blend of data-driven precision and creative engagement, brands are discovering new ways to influence the consumer journey across digital, physical, and cultural touchpoints.
Ep. 107 - Marketing in the Age of AI
AI dramatically compressing timelines, revolutionizing customer understandings.
Retail Media Takes Center Stage at Cannes Lions
Retailers like Walmart Connect are turning Cannes Lions into a crucial platform for retail media growth, forging omnichannel partnerships and showcasing closed-loop advertising solutions.
Walmart vs Amazon: Battle for Your Smart TV Shopping Experience
Retail media is entering the living room as Walmart and Amazon take radically different approaches to turning smart TVs into shoppable storefronts, signaling a seismic shift in how and where consumers make purchase decisions.
The “Made in USA” Marketing Strategy: A Comprehensive Overview
U.S.-based brands often rely on global supply chains for essential components
Walmart Renews Push into Convenience Store Format
Retail giant pushes expansion of sites, many formerly operated by agreement with Murphy Oil
Beer at a Crossroads: How Retailers Are Adapting
Broader alcohol market also in flux