B2B marketing leaders are embracing growth in 2026—boosting budgets for programs, talent and technology while focusing on search visibility and hybrid execution models to thrive in an omnichannel world.
Generative AI is redirecting the SEO equation: as “AI Overviews” become common in search results, omnichannel brands must invest in structured data, narrative control and multi‑touchpoint presence—not just clicks.
Internal documents reviewed by Reuters show Meta may have earned up to 10 % of its revenue in 2024 from scam and banned ads, revealing major brand‑safety risks in its advertising ecosystem.
Brands that start early, match their product to the right outlet, and offer affiliate‑ready availability have the best shot at gift‑guide placement—and in today’s omnichannel world, that coverage signals demand, trust and readiness across all channels.
Parenting brands are thriving through omnichannel retail by blending empathy, convenience, and connection across digital and physical platforms.
DoorDash surged ahead as the U.S.’s fastest‑growing brand in 2025, thanks to its expansion beyond food delivery into local commerce and its strong gains among middle‑income households and older demographics.
The University of Georgia and MRII now offer area‑specific “Principles Express” course bundles to help insights professionals rapidly gain specialised market‑research skills—ideal for today’s omnichannel retail challenges.
User‑generated content is a powerful tool for omnichannel brands—building authenticity, social proof and community across all customer touchpoints.
Segmentation driven by commercial use‑cases, future‑focused markets and embedded behaviours is the strategic lever omnichannel brands need—not just a messaging tool.
With TikTok evolving into a search engine for younger shoppers, brands must adopt optimized hashtags, engaging content and consistent posts to secure visibility and drive omnichannel growth.
From one boutique to 1,200 Walmart stores, Monica + Andy proves community can scale. Founder Monica Royer shares how parent insights, organic quality, and clear values fueled growth without losing soul. Learn the real steps to build a brand that stays authentic at scale.
Friction kills retail growth, and fixing it starts in the aisles. Learn from strategist DeAnn Campbell how small design and data shifts turn stores into profit engines. Discover how AI, layout, and culture upgrades can lift loyalty, sales, and engagement across every channel.
From Aldi’s value-driven surge to AI-powered gifting and TikTok Shop’s impulse economy, 2025 holiday retail is rewriting the shopper playbook.
Grocery retail media is transforming from ad space to core strategy. Discover how Amazon, Walmart, and Kroger use data, loyalty, and in-store tech to link ads to sales, boost merchandising, and turn every aisle into measurable media. Learn what’s working and what comes next in retail media.
Coca‑Cola’s 2025 AI‑generated holiday ad draws praise for innovation but criticism for visual glitches — a cautionary tale for retail marketers using generative AI.
Aldi proves that value still wins when quality meets discipline. We break down its growth, smart Instacart strategy, and how AI and TikTok are reshaping holiday shopping. Discover what drives traffic, loyalty, and retail success this season.