Protect Your Brand: Know Your Caller Reputation
Unidentified and spoofed calls are increasingly hurting brand reputation and call answer rates—marketers and contact‑center leaders must act now.
Staff Report
Global insights on omnichannel retail and commerce from the Doing Business in Bentonville Staff Report Team—expert analysis and trends shaping Bentonville’s role in the future of business.
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Modern Measurement Meltdown: Why Legacy Models Fail
Marketing leaders face a measurement meltdown as legacy models collapse under modern complexity—here’s how to rebuild toward a dynamic, AI‑ready system.
Essential Omnichannel Marketing Statistics for 2025
Discover crucial omnichannel marketing statistics for 2025 that highlight the importance of personalized engagement and cross-channel communication in today’s marketplace.
IEA Projects Oil Demand Growth Through 2050
The International Energy Agency (IEA) has revived a scenario projecting global oil demand growth through 2050 — a significant shift in outlook that may ripple throughout supply‑chain, logistics and omnichannel retail strategies.
Creating Smarter Business with AI and Quantum
In a live episode of Smart Talks with IBM, Malcolm Gladwell and Arvind Krishna explore how AI and quantum computing are reshaping enterprise strategy.
U.S. Stocks See Divergent Moves Amid Shutdown End Hopes & AI Concerns
A rally in the Dow Jones Industrial Average contrasts with weakness in the S&P 500 and Nasdaq Composite as investors balance optimism over the U.S. government shutdown ending with renewed worries about high‑flying AI valuations.
B2B Marketers Shift to Growth in 2026: Strategies & Priorities
B2B marketing leaders are embracing growth in 2026—boosting budgets for programs, talent and technology while focusing on search visibility and hybrid execution models to thrive in an omnichannel world.
GenAI Is Redefining SEO: The Rise of AI Overviews in Search
Generative AI is redirecting the SEO equation: as “AI Overviews” become common in search results, omnichannel brands must invest in structured data, narrative control and multi‑touchpoint presence—not just clicks.
Meta Earned Billions From Scam Ads Despite Oversight Failures
Internal documents reviewed by Reuters show Meta may have earned up to 10 % of its revenue in 2024 from scam and banned ads, revealing major brand‑safety risks in its advertising ecosystem.
Mastering Gift Guide PR: A Brand’s Roadmap to Editorial Placement
Brands that start early, match their product to the right outlet, and offer affiliate‑ready availability have the best shot at gift‑guide placement—and in today’s omnichannel world, that coverage signals demand, trust and readiness across all channels.
How Modern Retail Strategies Are Meeting the Needs of Today’s Parents
Parenting brands are thriving through omnichannel retail by blending empathy, convenience, and connection across digital and physical platforms.
DoorDash Leads 2025 as Fastest‑Growing Brand in America
DoorDash surged ahead as the U.S.’s fastest‑growing brand in 2025, thanks to its expansion beyond food delivery into local commerce and its strong gains among middle‑income households and older demographics.
UGA & MRII Launch New “Principles Express” Bundles for Market‑Research Pros
The University of Georgia and MRII now offer area‑specific “Principles Express” course bundles to help insights professionals rapidly gain specialised market‑research skills—ideal for today’s omnichannel retail challenges.
How User‑Generated Content Strengthens Omnichannel Brand Strategy
User‑generated content is a powerful tool for omnichannel brands—building authenticity, social proof and community across all customer touchpoints.
Why Segmentation Must Power Strategy, Not Just Messaging
Segmentation driven by commercial use‑cases, future‑focused markets and embedded behaviours is the strategic lever omnichannel brands need—not just a messaging tool.
SEO on TikTok: A Game Changer for Brand Visibility
With TikTok evolving into a search engine for younger shoppers, brands must adopt optimized hashtags, engaging content and consistent posts to secure visibility and drive omnichannel growth.