This year's Grocery Shop event is focusing on practical, hands-on sessions to help attendees understand new technologies. With a highly specific audience, the event is launching a new initiative called the "Test Kitchen." This series will feature smaller, interactive sessions designed to explore specific technology use cases in detail.
The Test Kitchen: A Deep Dive into Tech
The Test Kitchen is all about getting practical. You'll hear from people who are actually using these technologies and can share what works. The goal is to provide actionable insights that attendees can take back and apply to their own businesses.
What to Expect in the Test Kitchen
The sessions will cover a range of topics relevant to the grocery industry. For instance, there will be discussions on SEO strategies, especially how they need to adapt in a world where AI is becoming more common. You can also expect sessions on using AI tools for things like forecasting and managing inventory, which are big areas for grocery businesses.
But it's not all about AI. The event also recognizes that other technologies are important. There will be dedicated sessions looking at data and measurement capabilities, particularly for retail media. This means getting into the nitty-gritty details that attendees are asking for, helping them understand how to get more granular with their data and measurement strategies.
