As retailers embrace AI, automation, and omnichannel transformation, one factor remains essential to long-term success: people. According to industry veteran Scott Benedict, the most advanced tools mean little without the right talent to activate them. In today’s fast-evolving landscape, investing in human capability is the smartest strategy retailers can make.
The retail workforce is undergoing a redefinition. From store associates navigating digital shelves to supply chain analysts interpreting real-time data, the need for tech-fluent, customer-focused professionals has never been higher. That’s why institutions like the NRF Foundation and Texas A&M’s Center for Retailing Studies are stepping in—not just to educate, but to empower.
Training Tomorrow’s Retail Leaders Today
Programs like the NRF’s University Challenge, Next Generation Scholarship, and Emerging Leaders Summit provide hands-on learning that bridges classroom knowledge with career readiness.
These initiatives prepare students to lead in merchandising, logistics, customer experience, and beyond. With over 80,000 annual participants, the NRF Foundation is helping retailers meet the moment—by meeting future talent where they are.
Benedict emphasizes that these programs are more than résumé boosters. They are high-stakes, real-world experiences: presenting to retail executives, solving live case studies, and developing judgment under pressure. The result? Graduates who are ready to contribute on day one—and grow into leaders.
People Helping People: Retail’s Enduring Innovation
While AI may drive efficiency, human insight powers connection. The best retailers blend data and empathy, algorithms and experience. That balance—between technology and talent—is what will define retail’s next chapter.
