Eyewear retailer Warby Parker has announced a significant three-year partnership with rising college football star Arch Manning. The Texas Longhorns quarterback, a lifelong glasses wearer and long-time Warby Parker customer, will be featured in upcoming marketing campaigns and local initiatives.
A Natural Fit for Manning
Arch Manning expressed his enthusiasm for the collaboration, stating that teaming up with Warby Parker felt "like a very natural fit" given his lifelong reliance on glasses. He highlighted that he owns multiple pairs for different aspects of his life and is particularly drawn to Warby Parker's "Buy a Pair, Give a Pair" program.
Expanding the Partnership
Over the next three years, the collaboration is set to introduce new eyewear collections. It will also involve local initiatives in Austin, Texas, including Warby Parker's school-based Pupils Project vision program. This suggests a commitment to community engagement beyond just product promotion.
Warby Parker's Vision for the Collaboration
Neil Blumenthal, Co-founder and Co-CEO of Warby Parker, praised Manning as an "exceptional athlete whose great vision extends beyond the field." He noted Manning's long-standing customer relationship and expressed excitement about their future endeavors together, anticipating significant accomplishments from the partnership.
