Walmart’s Clean Label Push
Walmart announced plans to remove synthetic food dyes and dozens of other additives from its U.S. private-label foods by 2027. The move affects its largest store brands, including Great Value, Marketside, Bettergoods and Freshness Guaranteed, and reflects growing consumer demand for transparency and clean-label ingredients.
Scope of the Change
The company confirmed it will phase out nearly 30 ingredients, ranging from artificial colors and preservatives to certain sweeteners. The initiative will bring Walmart in line with evolving food trends, where shoppers increasingly expect natural ingredients even in value-priced products.
Competitive Implications
This effort positions Walmart alongside other major retailers and food manufacturers making similar commitments, signaling a broader shift toward cleaner, simpler ingredient lists in mass retail.
By implementing the changes across its massive U.S. footprint, Walmart could significantly influence suppliers and food production standards industrywide.
