Skip to content
Sign up for our free weekly newsletter
A woman in a blue sweater and jeans takes a selfie with a smartphone on a tripod. She stands before a wall with glowing X-shaped neon lights, creating a modern and vibrant atmosphere.

TikTok US Operations Transition to Majority‑American Joint Venture

TikTok avoids a nationwide ban as its U.S. business shifts to a majority‑American joint venture led by CEO Adam Presser, with enhanced national security safeguards.

TikTok has officially finalized a long‑awaited restructuring of its United States operations, establishing a majority‑American joint venture—TikTok USDS Joint Venture LLC—to operate the popular video platform domestically under enhanced security measures and continued service for U.S. users.

This move marks the end of a years‑long legal and political saga over national security concerns and foreign ownership that threatened to ban the app nationwide.

What the Joint Venture Means for TikTok in the U.S.

Under the new structure, TikTok’s U.S. operations will be overseen by an entity that is majority owned by American investors and governed with specific safeguards to address security and data‑privacy concerns.

Leading the effort is Adam Presser, formerly TikTok’s head of operations and trust & safety, who has been appointed CEO of the joint venture. TikTok’s global CEO Shou Zi Chew will serve on the U.S. board of directors, which features a majority‑American, seven‑member board.

The Joint Venture will operate under defined protections focused on:

  • Comprehensive data safeguards for U.S. users
  • Algorithm security and oversight
  • Robust content moderation systems
  • Software assurances and enhanced cybersecurity protocols

These measures are designed to extend national security assurances demanded by lawmakers and regulators amid concerns over foreign influence and data access.

Ownership and Strategic Investors

The majority control of the TikTok USDS Joint Venture rests with an American‑led consortium that includes technology and investment firms such as Oracle, Silver Lake, and MGX. ByteDance, TikTok’s Beijing‑based parent company, retains a minority stake of approximately 19.9% in the new venture structure.

Oracle, a key participant, will host U.S. user data on its secure cloud infrastructure and play a central role in algorithm security and validation.

The move comes in response to U.S. regulatory actions aimed at addressing perceived security risks tied to foreign‑controlled platforms. In 2024, Congress passed the Protecting Americans from Foreign Adversary Controlled Applications Act, requiring companies like TikTok to divest foreign control or face a ban on operations in the United States.

TikTok’s transition to a U.S. majority‑owned operation under the new joint venture fulfills this directive and allows the platform to continue serving more than 200 million American users without interruption.

Industry and User Implications

For creators, advertisers, and consumers alike, the joint venture secures TikTok’s presence in the U.S. and stabilizes the platform’s future amid geopolitical tensions. Importantly, the restructuring preserves TikTok’s core product while adding layers of security and compliance that satisfy both legislative intent and user trust priorities.

More about TikTok:

TikTok Shop Warns of AI‑Powered E‑Commerce Fraud Surge
TikTok Shop reveals generative‑AI fraud is rising fast—fake products, counterfeit brands and malware campaigns threaten marketplace trust and retail brand stability.
SEO on TikTok: A Game Changer for Brand Visibility
With TikTok evolving into a search engine for younger shoppers, brands must adopt optimized hashtags, engaging content and consistent posts to secure visibility and drive omnichannel growth.
Trump Approves TikTok’s U.S. Future: ByteDance Ownership Capped at 20%
President Trump has approved a plan to keep TikTok operating in the U.S. by limiting ByteDance to 20% ownership, extending the ban deadline and outlining a new U.S. entity structure.

Comments

Latest