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Technology

Explore how emerging technologies—from AI and big data to fintech and smart retail tools—are redefining global commerce. Doing Business in Bentonville delivers expert insights into innovations like electronic shelf labels, conversational AI, 3D printing, and dynamic personalization that are reshaping how retailers connect with consumers, optimize operations, and stay competitive in a digital-first economy.

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AI

AI Turns Websites Into Adaptive Sales Engines

New AI-powered approaches are reshaping websites into adaptive, context-aware sales engines that personalize user journeys in real time and drive higher conversions across digital channels.

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Two women sit smiling on a couch, holding shopping bags. One shows the other something on her phone. Clothing racks are visible in the background.
AI

Swiftly Scales AI Retail Media for Omnichannel Growth

Swiftly leverages AI-powered retail technology to help retailers increase sales, deepen customer loyalty, and empower brands with effective retail media networks. This article explores Swiftly's impact on omnichannel retail and the future of digital commerce.

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Rows of black server racks with blue LED indicator lights inside a data center facility.
AI

Musk Slams Anthropic After $30B Raise

Elon Musk criticizes Anthropic following its $30 billion AI funding round, escalating competition and debate over bias, safety, and leadership in the artificial intelligence sector.

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