How to Track LLM Traffic in Your Web Analytics
As LLMs like ChatGPT and Gemini reshape content discovery, tracking their traffic helps marketers and retailers optimize performance and measure AI-era engagement.
As LLMs like ChatGPT and Gemini reshape content discovery, tracking their traffic helps marketers and retailers optimize performance and measure AI-era engagement.
Search is morphing into conversational discovery; brands must integrate paid, SEO, content and local strategies to stay visible and relevant.
Elon Musk’s political identity appears to be turning off core Tesla buyers—costing the company over one million potential vehicle sales, per Yale researchers.
Walmart’s Grinch‑led “WhoKnewVille” campaign combines pop‑culture, digital immersion and billboard spectacle to re‑energize holiday merchandising and membership growth.
Social commerce, flexible payments, fast logistics and automation are shaping digital sales in 2026—brands must adapt or fall behind.
DHL’s latest study shows U.S. e-commerce leaders are prioritizing free delivery, AI-driven personalization, and fast domestic fulfillment for peak season success.
KPMG identifies six pivotal supply chain shifts for 2025—from GenAI to ESG—that retailers must master to stay competitive and resilient.
AI agents are transforming retail and CPG by turning data into real-time action. Learn how agentic AI streamlines operations, predicts issues, and enhances decisions across marketing, supply chain, and merchandising to drive precision, speed, and profit.
Mintel’s 2025 Global Consumer Trends unveil how the interplay of home, community and global contexts is reshaping shopper behaviour—vital intelligence for omnichannel leaders.
TikTok, Instagram, and YouTube are transforming content into commerce, requiring retailers and vendors to adapt fast to in-app buying trends.
With holiday hiring at decade lows, retailers turn to automation and lean operations to manage peak season demand efficiently.
Though closures remain headline‑driven, the underlying market momentum shows investors placing bets on the next‑gen store formats and fulfilment nodes rather than traditional big‑box expansion.
U.S. retailers expect record holiday sales in 2025 but are hiring fewer seasonal workers, signaling a shift toward automation and leaner operations.
A Louvre security breach underscores urgent cybersecurity gaps facing retailers ahead of the high-risk holiday shopping season.
Despite strong consumer demand, retailers lead in job cuts as companies prioritize automation and tech-driven operations over headcount growth.
Most retailers struggle to unify digital and in-store systems, exposing a major gap in delivering seamless omnichannel experiences.