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Technology

Explore how emerging technologies—from AI and big data to fintech and smart retail tools—are redefining global commerce. Doing Business in Bentonville delivers expert insights into innovations like electronic shelf labels, conversational AI, 3D printing, and dynamic personalization that are reshaping how retailers connect with consumers, optimize operations, and stay competitive in a digital-first economy.

Ep. 133 - Trust, Data, and the AI Shelf War

Ep. 133 - Trust, Data, and the AI Shelf War

How AI agents are reshaping retail and the digital shelf. Learn what brands need to win at Walmart as bots browse and buy, why trust and clean product data matter, and how generative engine optimization, structured content, and AI monitoring drive recommendations.

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Ep. 7 - How Creator Commerce Works

Ep. 7 - How Creator Commerce Works

Creators now power the digital shelf. PartnrUp CEO Jessica Thorpe explains how UGC, automation, and affiliate links drive measurable lift on Amazon and Walmart, boosting PDP conversion and connecting social reach to real sales.

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Ep. 9 - When Ads Tap the Heartstrings

Ep. 9 - When Ads Tap the Heartstrings

How nostalgia marketing builds emotional brand loyalty. Sarah Gillmer breaks down when heritage works, why traditional media still wins, and how brands blend analog trust with digital precision. Insights on pop culture, media mix strategy, and modern advertising.

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The End of Easy Amazon Money

The End of Easy Amazon Money

Amazon is rewarding systems over stunts. This episode breaks down Marketplace Pulse data showing rising GMV, fewer sellers, and more million dollar brands. Learn why disciplined operations, analytics, and patience now define success on Amazon.

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Extra Vibes: Live Shopping In 2025

Extra Vibes: Live Shopping In 2025

Live shopping is growing fast but unevenly. This episode breaks down why China leads, where US platforms like TikTok Shop and Amazon Live win or fail, and how story led streams, creator hosts, and frictionless checkout drive real conversion in 2025.

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Ep. 5 - The Hidden Cost of EDI Chaos

Ep. 5 - The Hidden Cost of EDI Chaos

Clean data keeps retail moving. Orderful SVP Jonathan Kish explains why EDI still powers omnichannel, where it breaks, and how modern integrations speed onboarding, cut chargebacks, and sync inventory as AI driven shopping raises the bar for accuracy.

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