Why Omnichannel Is Mission-Critical for B2B Growth
Digital Commerce 360 reports that B2B leaders are embracing omnichannel strategies by integrating digital platforms, aligning teams, and upskilling employees to meet rising buyer expectations.
Digital Commerce 360 reports that B2B leaders are embracing omnichannel strategies by integrating digital platforms, aligning teams, and upskilling employees to meet rising buyer expectations.
Studies show that physical stores are strategic linchpins in omnichannel retail, enhancing engagement, boosting nearby online sales, and powering experiential innovation.
Retailers in 2025 are battling inflation, digital disruption, labor pressures, and structural decline, driving urgent shifts toward unified commerce and strategic reinvention.
InMoment’s AI-driven CX platform helps retailers unify shopper insights across digital, physical, and social channels to deliver seamless omnichannel experiences.
Online grocery platforms are transforming consumer behavior with speed, convenience, and personalization, fueling rapid U.S. market growth and reshaping omnichannel retail strategies.
Grocery retailers are future-proofing operations with energy-efficient systems, smart refrigeration, and adaptable store tech to stay ahead of cost, climate, and customer demands.
Grocers are using bundles, BNPL, and personalized discounts to attract value-focused shoppers without undercutting their brand.
Sophelle is helping retailers align innovation with business goals through smart retail technology strategies, omnichannel integration, and ongoing industry education.
Brands can drive early back-to-school sales by using Google Discover for timely listicles and deals that engage students and parents before peak season hits.
Supply chains are strengthening resilience through supplier diversification, advanced scenario planning, and tools that enhance global transparency and agility.
As labor shortages persist, supply chains turn to automation not just for efficiency, but to retain employees and build resilience through trust-focused strategies.
A 2025 multi-study investigation finds metaverse retail offers emotional and trust-building advantages over conventional e-commerce, opening new opportunities for omnichannel leaders.
Walmart’s “Who Knew?” campaign, featuring Walton Goggins, blends tech reinvention, cultural storytelling, and omnichannel touchpoints to redefine the brand for digital-first generations.
A new industry forecast estimates that over 60% of retailers focusing on cloud and data analytics investments will drive omnichannel transformation.
Modular, flexible retail spaces are redefining physical stores as agile brand stages, fostering community connections and enhancing digital strategies.
ChainDrive’s enhanced ERP and POS platform delivers 24/7 unified omnichannel retail operations with real-time data and 360° customer insights.