
Baby Boomers Embrace Digital Platforms
Older shoppers redefining influencer marketing approaches
Explore how emerging technologies—from AI and big data to fintech and smart retail tools—are redefining global commerce. Doing Business in Bentonville delivers expert insights into innovations like electronic shelf labels, conversational AI, 3D printing, and dynamic personalization that are reshaping how retailers connect with consumers, optimize operations, and stay competitive in a digital-first economy.
Older shoppers redefining influencer marketing approaches
Discover how small and mid-sized brands can compete with marketing giants using data, AI, and retail media. Shaun Brown of BirdDog shares insights on democratizing digital marketing, maximizing 1P data, and winning with smarter strategies—not bigger budgets.
RMN model proving scalable, adaptable
Tech, customer touchpoint update cosmetic sales concept
One-third of members already use the Scan & Go technology
Strategic acquisitions, digital innovations aimed at capturing professional contractors, tech-savvy consumers
What it means for demand generation and capture
What you may have missed from DBB this week
Gen Alpha - tomorrow’s consumers, today’s influencers
Breaking down the preferences and power of younger consumers
US adoption increasing, but Europe, Asia leading the trend.
Scott examines Walmart's Responsible AI Pledge
Regional, specialty retailers embracing tech