Omnichannel Orchestration Driving Loyalty
The retail platform market is expanding rapidly, fueled by innovations in unified commerce platforms, real-time inventory management, and cloud-native solutions. According to MarketsandMarkets, these tools are enabling retailers to synchronize customer experiences across channels, building stronger loyalty and retention.
Examples of this evolution are already visible:
- Starbucks has successfully unified mobile and in-store interactions, surpassing 28 million U.S. active rewards members by late 2023.
- Walmart’s advanced inventory systems now support real-time curbside pickup for millions of weekly orders, reinforcing its omnichannel leadership.
Both cases highlight how tech-driven orchestration directly impacts consumer engagement.
Cloud Partnerships Accelerate Scale
Recent collaborations underscore the momentum:
- In May 2025, Manhattan Associates expanded its partnership with Google Cloud, offering its full Manhattan Active suite on the Google Cloud Marketplace. This integration gives retailers simplified procurement, faster deployment and access to Google’s Vertex AI–powered insights.
- Earlier in January 2025, WE Fashion partnered with Oracle, deploying Oracle Cloud solutions across 133 stores and distribution centers. The alliance enhances AI-driven retail merchandising, warehouse management and sustainability tracking, boosting agility and security.
