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Retail Media Vibes

Hosted by Brandon Vivieros, Retail Media Vibes dives into the evolving connection between brands, shoppers, and culture. Featuring conversations with retail leaders, the page highlights the trends and technologies shaping digital media, storytelling, and commerce. Explore episodes that reveal how innovation and creativity drive the future of retail engagement and brand growth.

Ep. 10 - Agentic Shopping Takes Over

Ep. 10 - Agentic Shopping Takes Over

Retail media went full funnel in 2025. This episode breaks down CTV, commerce media, in store screens, AI agentic shopping, measurement, and bold 2026 predictions to help brands plan smarter across the entire shopper journey.

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Ep. 9 - When Ads Tap the Heartstrings

Ep. 9 - When Ads Tap the Heartstrings

How nostalgia marketing builds emotional brand loyalty. Sarah Gillmer breaks down when heritage works, why traditional media still wins, and how brands blend analog trust with digital precision. Insights on pop culture, media mix strategy, and modern advertising.

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Extra Vibes: Live Shopping In 2025

Extra Vibes: Live Shopping In 2025

Live shopping is growing fast but unevenly. This episode breaks down why China leads, where US platforms like TikTok Shop and Amazon Live win or fail, and how story led streams, creator hosts, and frictionless checkout drive real conversion in 2025.

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Ep. 8 - Secondhand Is the New Mainstream

Ep. 8 - Secondhand Is the New Mainstream

Brand strategist Erin Campbell on winning attention through meaning not tactics. We explore resale culture, trust and second lives, plus the analog comeback from vinyl to LEGO. A sharp guide to building brands with connection, calm, and lasting value.

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Ep. 5 – Impulse Clicks & Holiday Picks

Ep. 5 – Impulse Clicks & Holiday Picks

Aldi proves that value still wins when quality meets discipline. We break down its growth, smart Instacart strategy, and how AI and TikTok are reshaping holiday shopping. Discover what drives traffic, loyalty, and retail success this season.

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