With only a few days remaining, companies in the promotional products industry are in a race against time to avoid significant tariff fees. The situation became particularly tense when tariffs were announced, impacting goods already in transit.
The Immediate Impact of Tariffs
When tariffs are imposed, especially with little notice, businesses with goods already on the water face a difficult reality. There's often no immediate action that can be taken to avoid the new charges once the shipment is underway. This means companies could be hit with unexpected, large bills upon arrival.
Customer Reactions and Strategies
In response to this uncertainty, many customers have instructed their suppliers to halt shipments. The recent 90-day reprieve has provided a critical window for action. Companies are now working to move their existing, branded inventory quickly before the new tariff rates take full effect.
- Goods in Transit are Vulnerable: Shipments already on the water when tariffs are announced are subject to the new charges.
- Strategic Pauses: Businesses are pausing new shipments to assess the impact and avoid immediate cost increases.
- Expedited Movement: The 90-day reprieve is being used to fast-track the movement of already created and branded products.
- Proactive Planning Needed: Companies must stay informed about potential tariff changes and plan logistics accordingly.
