AI, automation, and decision intelligence are reshaping logistics—but a big IPO still hasn’t landed. On "TPM Today," Project44 CEO Jett McCandless explained how visibility software has evolved and why tech alone isn’t enough to transform supply chains.
Visibility’s Bad Rap—and How to Fix It
McCandless tackled the criticism that “visibility doesn’t work.” In most cases, he says, the problem is poor implementation or a lack of process change.
Visibility needs to be set up correctly and used by the right teams to deliver ROI—tracking containers isn’t enough. Project44 now focuses on “inventory in motion,” tracking at the order or SKU level to help companies manage flow, not just freight.
From Visibility Tool to Decision Intelligence
Project44’s platform has grown into much more than tracking. It now includes:
- Intelligent TMS features
- Yard and slot management
- Order-level visibility
- Emissions tracking for compliance
- AI-powered co-pilots and collaboration tools
The goal: help large, complex supply chains make faster, data-informed decisions and reduce cost.
Logistics Tech IPOs? Still Waiting
Despite over a decade of VC funding, logistics tech hasn’t had a breakout IPO. McCandless points to sky-high thresholds—$500M+ in recurring revenue—as a barrier.
Project44 is preparing, but the path is long, especially given how slowly enterprise logistics budgets evolve.
AI’s Role in Faster Development
AI tools like code generation are speeding up product cycles. However, most operators haven’t caught up to what’s happening on the tech side. The gap between developer capability and logistics market understanding remains a major hurdle.
