The U.S. transportation sector remains one of the most unpredictable industries in today’s economy. Overcapacity, unstable freight rates and shifting supply-demand dynamics are creating headwinds for companies that rely on fleet stability. As Premier Trailer Leasing CFO Craig Barth noted, this is “one of the most challenging environments we’ve ever been in.”
Flexibility as a Strategy
Premier, with more than 65,000 trailers and 40-plus locations nationwide, has built its value proposition on flexibility. Businesses can rent trailers for a single day or lease for a decade, picking up and dropping off across different locations. A 60-person sales team works directly with customers to right-size fleets, manage logistics and even serve as an extension of asset management operations.
Technology Adds Visibility
New tracking tools are transforming trailer management. From breadcrumb GPS tracking and dwell-time reports to cargo volumetrics, door sensors and in-trailer cameras, Premier’s technology suite delivers real-time visibility. These insights reduce waste, improve security and help companies maximize asset use.
Cost Control and Efficiency
Premier also identifies underutilized trailers – sometimes idle for months – and helps customers reduce fleet bloat. Maintenance-included leases have cut upkeep costs by up to 50% for some clients, offering financial relief in an industry plagued by high turnover and rising expenses.
Partnering for the Future
With trucking turnover averaging 90% annually, stability is increasingly linked to strong partnerships. Companies that prioritize collaborative fleet strategies over transactional relationships are better positioned to ride out volatility and prepare for what comes next.
