Crafting Seamless Journeys Across Channels
Del Monte Foods is currently seeking an Omnichannel Activation Specialist in New Jersey, within a team aligned to Walmart Inc., Publix, club formats and emerging channels. This role is pivotal in orchestrating omnichannel customer engagement – from in-store promotions to 1st- and 3rd-party digital campaigns.
Key Responsibilities Include:
- Developing and implementing omnichannel strategies that fuel sales growth and market share, integrating in-store activations (like signage and demos) with digital initiatives (such as retail search, programmatic banners and digital coupons).
- Collaborating with partners and internal teams – including Sales, Category Insights, Customer Strategy & Development, Business Managers and Finance – to align messaging, creative execution and KPIs.
- Managing campaign planning, briefing creative and execution teams, overseeing messaging alignment with brand guidelines and retailer specifications.
- Tracking campaign performance, optimizing strategies based on analytics and market data, and supporting budget and invoice processes.
Why It Matters in Omnichannel Retail Strategy
In today’s retail environment, delivering a unified customer experience across physical and digital touchpoints is non-negotiable. This role directly supports that vision, ensuring that messaging is cohesive, execution is seamless and performance is measurable across media and retail channels. The alignment with major retail partners amplifies the strategic importance and impact of the role.
