As we look ahead to 2026, the National Retail Federation (NRF) is focusing on three main areas to support the retail industry through uncertain economic times. These priorities are designed to help retailers continue providing value to consumers, even when things get tough.
Advocacy: Speaking Up for Retail
The NRF sees advocacy as a major priority. This means making sure that the voices of retailers are heard by policymakers and the public.
When the economy is shaky, it's important for people in government and the general public to understand the hard work that goes into the retail business. Retailers are always trying to give customers good value, and the NRF wants to make sure that effort is recognized and supported.
Communication: Sharing the Retail Story
Clear communication is another key focus. The NRF aims to communicate effectively with different groups, including the public, lawmakers and the media.
In today's fast-changing world, it's easy for misunderstandings to happen. By sharing information about the retail industry's contributions and challenges, the NRF hopes to build better understanding and support.
Education: Building Knowledge and Skills
Finally, education is a top priority. This involves helping retailers and their employees gain the knowledge and skills they need to succeed.
As the economic landscape shifts, staying informed and adaptable is more important than ever. The NRF's educational efforts will likely focus on helping the industry navigate these changes and continue to serve customers well.
- Advocacy: Representing the retail industry's interests to policymakers and the public.
- Communication: Clearly explaining the retail sector's work and challenges to various audiences.
- Education: Providing resources and knowledge to help retailers adapt and thrive.
