Nike is reorganizing its regional senior leadership team as part of a broader effort by CEO Elliott Hill to improve performance across global markets, according to Retail Dive. Long‑time company executives Carl Grebert and Angela Dong will be departing Nike, signaling a shift in leadership amid ongoing turnaround challenges.
Leadership Changes in EMEA and Greater China
Carl Grebert, who served as vice president and general manager for Europe, the Middle East and Africa (EMEA), will retire after nearly three decades with Nike. He’ll be succeeded by César Garcia, a Nike veteran with roughly 25 years of experience in merchandising, sport priorities and analytics.
Meanwhile, Angela Dong, chairman and CEO of Nike Greater China, will leave the company effective March 31 after about 20 years of service. Cathy Sparks — currently vice president and general manager for the Asia Pacific and Latin America region — will assume leadership of Greater China, and Cristin Campbell will temporarily fill in Sparks’ previous role as Nike works toward a permanent appointment.
Strategic Context: A Broader Leadership Overhaul
These regional departures come on the heels of Nike’s broader leadership restructuring under Hill, who has been reshaping the senior ranks since becoming CEO in 2024.
In late 2025, Nike eliminated its chief technology officer and chief commercial officer roles and created a new chief operating officer position to better integrate technology and operations. The heads of Nike’s four geographic regions were also elevated to report directly to Hill — a move designed to strengthen alignment between global strategy and local execution.
Hill emphasized that these leadership adjustments are part of Nike’s ongoing “Win Now” turnaround strategy, aimed at accelerating product performance, operational agility and stronger consumer connections across markets.
More about Nike:
Staff Report
Staff Report
Staff Report
