Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

A neon "OPEN" sign glows in red and blue outside a dimly lit storefront, with a large ice cream cone decoration and colorful string lights inside.

Community

Bentonville Retail Blends Shopping With Experience

Bentonville’s retail scene is blending tech and entertainment to create immersive shopping experiences that turn browsing into a destination-worthy event.

, and Staff Report

November 24, 2025

Paid Members Public

Close-up of a reflective orange Christmas ornament on a tree, with a scenic reflection of a building and warm golden light, evoking a festive atmosphere.

Technology

Inside Walmart’s High-Speed Holiday Fulfillment Engine

Walmart is redefining holiday logistics with drone delivery, same-day fulfillment, and in-store automation, ensuring faster, smarter service for seasonal shoppers.

, and Staff Report

November 23, 2025

Paid Members Public

Retail Media Vibes

Ep. 6 - First Five Recap: Summerween, CTV, and Work Slop

Get the top insights from five episodes in one fast recap. From early Halloween to AI that helps shoppers buy, we cover retail trends, winning media tactics, smart measurement, and the ideas shaping budgets this holiday season.

, and Nathan Sellars

November 22, 2025

Paid Members Public

A white car is parked at night in front of an Old Navy store, with illuminated signs and stack of red chairs nearby, creating a serene urban scene.

Marketing

Old Navy Partners with DoorDash to Launch Same‑Day Delivery

Old Navy’s partnership with DoorDash unlocks same‑day delivery from over 1,000 locations as the brand accelerates its omnichannel fulfilment strategy.

, and Staff Report

November 21, 2025

Paid Members Public

Open cardboard boxes are scattered in a sunlit room with large windows, suggesting a moving or unpacking scene. The atmosphere feels fresh and new.

Leadership

Retail Strategy Shifts Amid Consumer and Market Pressures

Facing economic uncertainty and evolving consumer behaviors, retailers must pivot toward value, sentiment, and operational excellence to stay competitive.

, and Staff Report

November 20, 2025

Paid Members Public

Compact mirror on a white surface showing a reflection of a person applying makeup with a brush. The background is minimal and the mood is calm.

Marketing

E.l.f. Beauty Leverages Sound for Kindness‑Driven Social Strategy

E.l.f. Beauty’s “The Sound of Kindness” campaign uses audio‑first content and immersive experiences to engage social‑media algorithms and drive purpose‑driven brand storytelling.

, and Staff Report

November 20, 2025

Paid Members Public

Smiling woman on phone writing notes at a desk with a laptop, shoe, and boxes. Bright, casual workspace.

Technology

How Digital Transformation Is Reshaping Fashion Retail

Fashion brands are embracing AI, data, and digital tools to improve agility, customer experience, and operational efficiency in a competitive market.

, and Staff Report

November 20, 2025

Paid Members Public

Two men in business suits sit at a table. One is writing on papers, while the other holds a tablet. They appear focused and serious.

Supply Chain

How to Build a Seamless B2B Omnichannel Strategy

A unified omnichannel approach boosts B2B engagement, enhances buyer experiences, and increases conversion and retention in today’s digital-first landscape.

, and Staff Report

November 20, 2025

Paid Members Public

A woman with long hair, wearing a floral blouse, is focused on her smartphone while holding a shopping bag. Behind her are tall windows with shutters and potted plants.

How AI Shopping Assistants Are Redefining Retail Loyalty

AI shopping assistants are transforming retail by enhancing engagement, streamlining experiences, and driving deeper brand loyalty in competitive markets.

, and Staff Report

November 20, 2025

Paid Members Public

Two customers, a man and a woman, happily order at a bright café counter from a smiling barista. The menu features seasonal drinks. Cozy atmosphere.

Marketing

Why Omnichannel Strategy Is Key to Customer Loyalty

An integrated omnichannel strategy enhances customer satisfaction, speeds service, and increases brand loyalty across digital and physical platforms.

, and Staff Report

November 20, 2025

Paid Members Public

A tidy desktop setup with an iMac, MacBook, and a tablet displaying a website. The environment is clean and modern, conveying productivity and efficiency.

Technology

Why Digital Transformation Matters in eCommerce Now

eCommerce businesses must embrace digital transformation to meet rising customer expectations, boost agility, and stay competitive in a fast-evolving market.

, and Staff Report

November 20, 2025

Paid Members Public

A woman with long hair writes on a chalkboard, planning projects with sticky notes and colored chalk. The scene conveys focus and organization.

Marketing

Retail Growth Strategies for Urban Markets

Discover proven strategies to grow retail businesses in competitive cities like DC and Baltimore, from omnichannel tactics to brand identity and data-driven planning.

, and Staff Report

November 19, 2025

Paid Members Public

Yellow background with the word "SALE" in white Scrabble-like tiles centered. The minimalist design conveys a bright, cheerful promotion.

Marketing

Walmart Confirms Holiday 2025 Sales Events Schedule

Walmart will roll out three holiday 2025 sales events between Nov. 14 and Dec. 1, offering early access to Walmart+ members and focusing on value-driven categories.

, and Staff Report

November 19, 2025

Paid Members Public