
Marketing
Dive into the future of retail merchandising with Doing Business in Bentonville. Explore global developments in private brands, store formats, seasonal retail strategies, and digital disruption. From Amazon's auto sales venture to the rise of off-price retailers, our Merchandising section delivers data-driven insights on how brands are reshaping product presentation and consumer engagement worldwide.



Target, Tractor Supply Expand Loyalty Offerings
Retailers Examine Models to Capture and Keep Base

Macy’s Seeks Loyalty Retention
Apparel Icon Shutting Stores, Hopes to Keep Customers on the Digital Side

Walmart Targets Vizio Acquisition to Strengthen Streaming Offerings
Advertising Avenues Outweigh Television Sales


Younger Shoppers Fueling Retail
Millennials, Gen Z Spending, But Seek Digital Payments and Personalization

E-Commerce Key Trends to Watch in 2024
Embracing technological innovations in e-commerce for competitive advantage

Mastering Omnichannel Marketing in Today's Digital Landscape
Harnessing the power of integrated channels for a cohesive brand experience and enhanced customer engagement

Five Key Strategies for Effective Omnichannel Marketing
Unleashing the power of integrated customer experiences across digital and physical platforms

Harnessing Mobile Technology for Enhanced Retail Engagement
From Increased Smartphone Integration to Enhanced Omnichannel Experiences and the Growing Impact on Retail Advertising Strategies

Black Friday 2023 Showcases Omnichannel Strategies
The Evolution of Black Friday Sales Strategies From In-Store Rushes to the Rise of Online Shopping

Crafting Personalized Retail Solutions with Environmental Metrics
How Real-Time Insights Enhance Consumer Engagement and Foster Brand Loyalty

Tech Meets Tradition in Google's Immersive California Hub
An Exploration of Innovation, Community Engagement, and Culinary Delights in Mountain View

Beyond the Digital Domain Netflix's Adventure into Real-World Retail
The Tale of Netflix's Transformation into Tangible Territories and Real-world Retail

Strategies for Thriving in the New Era of Online Retail
Embracing Change and Innovating Strategies for Sustained Success in Online Retailing