Discover the five essential steps to create a winning omnichannel marketing strategy for 2025, focusing on customer journey mapping, content consistency, fulfillment efficiency, automation tools, and measurement.
Influencers are becoming merchants — shifting from promotion to direct retail, redefining the creator economy’s role in commerce.
B2B SaaS companies must adopt innovative, full-funnel marketing strategies to stay competitive in a rapidly evolving digital landscape.
Explore the top smart merchandising trends reshaping retail in 2025—from AI personalization to seamless omnichannel integration.
In a tech-obsessed retail world, the merchant’s intuition still drives differentiation and customer connection.
Discover the top trends defining B2B marketing in 2026, from AI integration to the resurgence of experiential marketing. Understand how to leverage these insights for your strategy.
Despite economic uncertainty, U.S. consumers are expected to spend an average of $890.49 this holiday season—just shy of 2024’s record.
Explore the key findings from the 2025 Omnichannel Retail Index to enhance customer experience and prepare for the future of retail.
VML’s Future Shopper 2025 report highlights the growing demands of consumers for virtual interactions that elevate their shopping experience.
Explore why regenerative agriculture is key to sustainable food systems, boosting supply chains, and building consumer trust in the baking industry.
Nuuly’s latest partnership with Recurly aims to revolutionize the customer experience by making clothing rental simple and rewarding.
Sephora’s new influencer storefronts simplify shopping, reward creators, and enhance the customer experience—all within the Sephora ecosystem.
The rise of agentic commerce will revolutionize retail, enabled by AI-driven shopping agents and the efficiency of affiliate marketing.
PayPal’s 5% cash back on Buy Now Pay Later purchases could reshape holiday shopping and expand BNPL’s role in everyday spending.
Target's 2025 Sustainability and Governance Report highlights its commitment to creating a more sustainable and inclusive future through circularity and renewable practices.
Walmart's rollout of electronic shelf labels paves the way for dynamic pricing, reshaping supplier strategies and consumer expectations.