Speed has become the defining challenge of modern marketing, as veteran CMO Erica Jolly Brookes reveals in this eye-opening conversation.
Drawing from her 30 years of experience in technology marketing, Erika shares how artificial intelligence is dramatically compressing timelines and revolutionizing the way marketers understand their customers.
"I downloaded 10-15 customer calls, uploaded them into our AI instance, and got a complete buyer persona framework in three minutes that used to take three months," Erika explains, demonstrating how AI is transforming marketing workflows.
This acceleration matches what's happening across industries, where companies like Walmart are using AI to cut months from product-to-customer timelines.
Beyond technology, Erika emphasizes the critical human element of marketing leadership. She details how building trust through vulnerability and personality understanding creates high-performing teams.
"Understanding the full cycle of each individual's personality is really important because not everybody needs to be the same," she notes, explaining how differences in working styles can become strengths when properly understood.
Today's marketers face the challenge of communicating across multiple generations, both within teams and among customer segments. As Erika observes, "The workforce today is more multi-generational than it ever has been," creating fragmentation in communication styles and preferences.
This diversity requires marketers to develop nuanced strategies rather than one-size-fits-all approaches.
As CMO of Energy Cap, Erika now helps organizations manage utility costs through data analysis and AI, demonstrating how technology can transform overlooked aspects of business operations.
Her insights offer valuable guidance for marketers navigating an increasingly complex and rapidly evolving landscape.
