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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

A person is using a laptop on a wooden table, holding a credit card in one hand and typing on the keyboard with the other, suggesting online shopping.
AI

Acosta Group and CommerceIQ Launch AI Retail Alliance

Acosta Group and CommerceIQ have partnered to blend connected commerce expertise with AI-driven retail intelligence, offering brands a powerful integrated approach to navigate the fast-evolving omnichannel retail landscape.

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