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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

The End of Easy Amazon Money

The End of Easy Amazon Money

Amazon is rewarding systems over stunts. This episode breaks down Marketplace Pulse data showing rising GMV, fewer sellers, and more million dollar brands. Learn why disciplined operations, analytics, and patience now define success on Amazon.

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Extra Vibes: Live Shopping In 2025

Extra Vibes: Live Shopping In 2025

Live shopping is growing fast but unevenly. This episode breaks down why China leads, where US platforms like TikTok Shop and Amazon Live win or fail, and how story led streams, creator hosts, and frictionless checkout drive real conversion in 2025.

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Ep. 8 - Secondhand Is the New Mainstream

Ep. 8 - Secondhand Is the New Mainstream

Brand strategist Erin Campbell on winning attention through meaning not tactics. We explore resale culture, trust and second lives, plus the analog comeback from vinyl to LEGO. A sharp guide to building brands with connection, calm, and lasting value.

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