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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

Experience is the New Anchor for Physical Retail

Experience is the New Anchor for Physical Retail

Retail is evolving into an experience economy. From champagne bars to digital concierges, Printemps and other brands show why physical stores must inspire, engage, and build community. This episode reveals how experiential retail is shaping the future of shopping.

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