Smurfit Westrock’s Leon Nicholas explains how retailers must merchandise for a K shaped economy, balancing premium challenger brands with opening price points while private labels claim prime space in new Northwest Arkansas formats.
Dr. Squatch’s Sylvia explains why pure ROAS optimization cannibalizes retail growth, sharing how to structure campaigns that avoid bidding against yourself, win new to brand shoppers, and drive true foot traffic and share at Walmart.
Ryan Hughes of Gratsy explains how experiential retail campaigns turn physical aisles into revenue driving destinations, breaking down demo stations, build-outs, and the KPI discipline needed to prove in store sales lift.
Wes Ryan, Alicia Watkins, and four other operators revisit what drives retail media performance, from club channel messaging and measurement frameworks to treating AI as a process engineer as it absorbs entry level roles.
Scott Benedict explains how retail is shifting from passive personalization to proactive prediction, breaking down how anticipating household purchase rhythms reshapes inventory planning, retail media, and AI agent discoverability.
Digital media pioneer Adriana Cage explains how brands are becoming their own media channels, unpacking omnichannel convergence, the tension between automation and trust, and how to turn storytelling into trackable sales.
Mat Costa breaks down how legacy newspapers evolved into modern targeted ad agencies, unpacking programmatic supply chain fees, branded content strategy, and the legal battles publishers face against AI scraping their data.
Scott Benedict breaks down why brands are demanding proof of true incremental performance from retail media networks, contrasting platforms integrated with merchandising against those failing to justify their ad spend.
Scott Benedict breaks down how Target's return to core merchandising and faster assortment refresh cycles is driving traffic, showing why sourcing emerging brands often beats big marketing when demand stalls.
Brad Godwin, Jessica Hendrix, and Tom Breeden mark one year by breaking down artificial scarcity, AI's role in shopping, and how leaders can retain top talent while deploying generative tools without losing the human touch.
Retail veteran Walter Holbrook breaks down Q2 earnings, revealing how out of stock issues cost the industry $1.4 trillion annually and why disciplined floor execution, not remodels or tech gimmicks, actually drives sales.
Scott Benedict breaks down why rising retail revenue is masking a hidden unit volume crisis, revealing how price hikes, private label shifts, and shrinking baskets distort what merchants think is actual demand.
Explore how aligning advertising data with physical and digital shelf space transforms retail media into modern commerce's core operating system.
Explore how intentional framing, lighting, and strategic visual content on product detail pages drive conversion rates and elevate the omnichannel retail shopper experience.
Scott Benedict explores why retail media is becoming commerce's operating system, revealing how AI powered orchestration and unified merchandising strategy determine whether high intent clicks actually convert into sales.
Tyler Roston of Saatchi and Saatchi X explains why product pages need directorial intent, breaking down framing, lighting, and AI prompting techniques that turn media clicks into conversions on the digital shelf.