Mall of America is ramping up its retail lineup with a diverse slate of new and soon‑to‑open tenants, enhancing its position as a destination shopping and entertainment hub this holiday season and into 2026. The additions span fashion, collectibles, fragrance, interactive experiences, and more, reflecting continued investment in experiential and global retail offerings.
Fresh Shopping Experiences for Holiday Shoppers
Among the most buzzworthy openings is CardVault by Tom Brady, the immersive sports‑card and collectibles store co‑owned by the seven‑time Super Bowl champion. This marks CardVault’s ninth location nationwide and brings an interactive hobby destination to Mall of America’s retail mix, where visitors can buy, sell, trade, and grade sports cards and memorabilia.
Also making its Minnesota debut is POP MART, the global designer toy and blind‑box phenomenon beloved for characters like Labubu, Skullpanda, and Peach Riot. The brand’s arrival adds a vibrant, collectible‑centered experience for youth and adult fans alike.
Lifestyle, Fashion & Fragrance Add Depth
The mall is also expanding its fashion and lifestyle offerings with SKIMS, which recently opened its first Minnesota location featuring inclusive apparel and accessories.
Luxury and global flair come with Arabian Oud, the world’s largest Middle Eastern fragrance house, opening a boutique with over 400 distinctive scents.
Other anticipated or recently listed fashion and lifestyle tenants include Mango, Primark, and Giordano’s — broadening the mall’s appeal across price points and categories.
Interactive and mood‑boosting experiences are also on the roster with Super Neon, an experiential retail concept designed to engage guests with immersive light and interactive installations.
A Dynamic Holiday & Year‑Round Destination
These additions underscore Mall of America’s strategy to blend traditional retail with experiential and global brands that resonate with diverse visitor demographics — from fashion and fragrance lovers to collectors and experience seekers.
