Levi Strauss & Co. is considering a significant expansion of its physical retail presence in the United States, potentially doubling its current store count. This ambitious outlook comes on the heels of a robust third quarter, which saw the company achieve a 7% increase in net revenues, reaching $1.5 billion.
Strong Q3 Performance Fuels Expansion Plans
Levi Strauss & Co. announced impressive third-quarter results, with net revenues climbing to $1.5 billion, a 7% rise compared to the same period last year. President and CEO Michelle Gass highlighted the company's potential to double its U.S. store count, though no specific timeline was provided for this expansion from its current 458 locations.
Direct-to-Consumer Strategy Drives Growth
The company's direct-to-consumer (DTC) strategy is proving effective, with DTC net revenues increasing by 11% in Q3 2025 compared to Q3 2024. E-commerce sales saw an even more substantial jump of 18%. DTC now accounts for 46% of Levi's total net revenues.
Gass emphasized that this DTC-first approach is bringing the brand closer to consumers and generating consistent growth, while also stabilizing and growing the wholesale business, with both channels showing improved profitability.
Global Growth Opportunities
Beyond the U.S., Levi's is also identifying significant growth potential in international markets, especially in Asia. Net revenues from Asia increased by 12% in the third quarter.
Gass said while international business already represents nearly 60% of Levi's total operations, there are still untapped opportunities for expansion in Asia.
Beyond Yoga and Operational Excellence
The retailer's Beyond Yoga banner is also on a growth trajectory, with additional store openings planned in Boston, Houston, and Northern California, which will bring its total store count to 14.
Gass attributed the company's success to a culture of performance, rigorous operations, and excellence in execution, encompassing go-to-market efficiencies, store operations, and supply chain improvements.
