The TikTok Effect: Short-Form Video’s Disruptive Impact on Retail Strategy
TikTok is reshaping shopper marketing by turning short-form video into a powerful driver of omnichannel retail conversion.
TikTok is reshaping shopper marketing by turning short-form video into a powerful driver of omnichannel retail conversion.
Walmart is transforming reverse logistics into a tech‑powered, sustainable lever of value—recovering lost revenue, cutting waste, and enhancing customer loyalty.
Scott Benedict breaks down Profitero's 2025 Digitally Influenced Shopper Report, revealing how digital now sways three times more purchases than e-commerce sales alone and urging brands to treat the digital shelf as retail's new front door.
64% of retail buys are shaped by digital, but most brands still treat it like a side channel. Profitero’s 2025 report reveals why your digital shelf is now the front door to sales. Learn what it takes to win shoppers in a digitally influenced world. Listen now.
Walmart is expanding its network of dark stores— automated fulfillment centers designed to boost speed and convenience across its omnichannel delivery strategy.
AI dramatically compressing timelines, revolutionizing customer understandings.
Retailers like Walmart Connect are turning Cannes Lions into a crucial platform for retail media growth, forging omnichannel partnerships and showcasing closed-loop advertising solutions.
Authentic's licensing approach: Own the brand, not the store
Andy Wilson sits down with Kim Souza, a veteran journalist on the Walmart beat.
Commercial success and community responsibility aren't mutually exclusive
Off-price and dollar-store retailers have lagged in adopting e-commerce.
Emphasis on local sourcing and regional supplier networks helps cost efficiencies
Lawn care industry’s transformation echoes earlier shift in the power tool market
Scott examines possibilities and responsibilities in retail AI deployment
Package thefts present multi-billion-dollar problem.