Ep. 91 - How to Win in Retail Media: Insights from Chris Shelton

Dive into the world of e-commerce with Chris Shelton, a veteran in retail media, as he explores the complexities of omnichannel strategies and global expansion.
This episode covers crucial insights from his work at Podian, focusing on how businesses can successfully navigate the shifting landscape of online retail.
Chris and host Andy Wilson discuss the necessity for a customer-centric approach, unpacking the evolution of omnichannel and its impact on how brands connect with consumers across various platforms.

Listeners will learn practical strategies for global market entry and the unique challenges businesses face when expanding beyond their home shores. Shelton sheds light on Podian’s innovative solutions that enable brands to thrive in diverse regions, utilizing expert insights to tailor their marketing efforts for each specific market.
He further delves into the growing significance of social commerce, emphasizing the need for brands to adapt their strategies in response to the shifting consumer trust landscape, heavily influenced by social media and influencers.

As the episode wraps up, Shelton teases an exciting mini-series focused on omnichannel journeys, promising to equip retailers with essential tools for navigating the evolving dynamics of the industry.
Tune in now to gain actionable insights that can help propel your business toward success in the ever-changing world of retail. Don't forget to subscribe, share, and leave us a review!