In today’s rapidly evolving digital commerce landscape, global brands like Jabra must adopt innovative marketing partnerships to sustain growth and remain relevant. Jabra, a leader in professional audio and video solutions, has taken a strategic leap by appointing Assembly—a global omnichannel agency—as its lead partner for paid media and Amazon marketplace operations.
This move marks Jabra’s pivot toward a direct-to-consumer model and underscores the growing importance of connected, data-led marketing in driving global brand performance. This article explores the key dimensions of this partnership, Assembly’s integrated approach, and what it signals about modern marketing trends.
Unified Omnichannel Strategy for Global Scale
The collaboration focuses on synchronizing brand storytelling with performance-driven media across search, social, display, video, and retail channels, including Amazon. Jabra’s shift to a direct-to-consumer approach demands a more tightly integrated operating rhythm across global regions, aligning brand, demand generation, and ecommerce teams around unified growth and revenue goals.
STAGE Experience Engine Powers Smarter Marketing
Assembly’s proprietary STAGE platform combines media, commerce, and audience data into a single intelligence engine. This technology facilitates:
- Continuous insight generation and real-time marketing optimization
- Clear measurement of business outcomes through connected data
- Scenario planning and forecasting for proactive decision-making
- Identification and prioritization of high-value audiences
- Design of connected customer journeys from awareness to purchase
As Bridget Hopkins, CEO of Assembly Europe, states, this approach bridges brand and performance marketing in a "single, accountable system at global scale." This unified data and media strategy amplifies efficiency and agility in complex, globally scaled categories.
Driving Growth in a Changing Market
Sandrine Lloyd, SVP Global Marketing at Jabra, emphasizes the need for marketing agility as "the way people work, buy and engage with brands is changing fast." Assembly’s integrated approach and ability to operationalize strategy at scale were pivotal in their selection. They will deploy Brand Performance Planning to continually rebalance investments across channels based on real-time signals, ensuring Jabra can quickly adapt to market shifts.
Organizational and Cultural Fit
Assembly’s foundation combines technology, talent, and organizational design optimized for speed and the complexities of modern marketing. Their brand philosophy—combining data-driven insight with creative brand experiences—aligns well with Jabra’s ambitions to scale collaboration and communication solutions worldwide.
Jabra’s partnership with Assembly underscores a crucial marketing evolution: integrating brand and performance media supported by technology-driven insights to fuel omnichannel growth. This collaboration exemplifies how leveraging platforms like STAGE can provide the intelligence and agility necessary for global brands to thrive in dynamic ecommerce and retail environments.
Brands aiming to emulate Jabra’s growth trajectory should consider unified data and media strategies that span commerce platforms like Amazon and beyond. As demonstrated by Assembly’s approach, success in modern marketing demands bridging storytelling with measurable performance in a connected ecosystem.
Learn more about Assembly’s approach and global capabilities at assemblyglobal.com.
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Staff Report
Dan Craft
Staff Report
