Purpose Is the New Price Point
As discussed in Episode 114 of Doing Business in Bentonville, sustainability, transparency and brand purpose are no longer buzzwords – they’re business imperatives. Today’s younger consumers, especially Gen Z and Gen Alpha, are reshaping the retail landscape by aligning their purchasing power with their values.
According to First Insight, more than 70% of Gen Z are willing to pay more for sustainable products, and many will walk away from brands they believe harm people or the planet. Meanwhile, digital platforms allow mission-driven companies to share authentic stories and engage directly with these audiences, further raising the bar for traditional brands.
Consumer Impact Summit: September 16–18, Bentonville
The Consumer Impact Summit, held during Retail Innovation Week at The Ledger in Bentonville, aims to explore how commerce can be a force for good. With approximately 300 attendees and over 45 speakers, the event will cover topics such as:
- Sustainable supply chain management
- Impact-driven financial strategies
- Ethical packaging innovations
Speakers from Walmart, Dropps, Mondelēz and more will discuss how brands can scale purpose without compromising values.
Learn more: ConsumerImpactSummit.com
