Building Skills for Today’s Marketing Professionals
The Center for Innovative Leadership at Furman University has introduced a series of Professional Certificates designed to equip students and professionals with the skills needed to thrive in today’s omnichannel marketing environment.
The programs focus on brand voice development, strategic writing and campaign creation, preparing participants to define and express a brand’s identity across multiple platforms. Students will learn to master concise, persuasive communication while gaining hands-on experience in developing full omnichannel campaigns ready for their professional portfolios.
Cross-Industry Application and Real-World Skills
Certificate pathways are designed for participants across industries such as healthcare, sports, retail, food and beverage and non-profit organizations. Students will build targeted messaging strategies tailored to these sectors, ensuring their learning is applicable to real-world business challenges.
In addition, participants will strengthen collaboration and presentation skills by engaging in critiques, teamwork and live Q&A sessions with senior-level industry experts, providing insider knowledge that bridges academic theory with practical application.
Expanding Career Opportunities
The certificate programs are structured to open doors to careers in:
- Brand management
- Content marketing
- Copywriting
- Social media marketing
- Strategic communications
By the end of the program, graduates will be prepared to develop creative briefs, brand strategies and campaign concepts that stand out in competitive markets.
Training the Next Generation of Omnichannel Leaders
With the rise of omnichannel commerce, companies need professionals who can integrate messaging across digital and physical touchpoints while maintaining a cohesive brand experience. Furman’s new certificates aim to meet that need by producing marketers who can think strategically, write persuasively and execute campaigns that deliver results.
